[dropcap]C[/dropcap]oscharis Motors, a foremost automobile dealer and representatives of Ford Motor Corporation in Nigeria, has introduced the 2016 Ford new models into the Nigerian market.
The presentation was made at a parley Coscharis’ management had with the media.
The company’s General Manager, Marketing & Corporate Services, Abiona Babarinde made a formal introduction of the 2016 edition of three of its Ford variants; the Ford Explorer, Ford Figo together with the Ford Ranger respectively into the Nigerian market.
Babarinde said, “To make our Ford brand affordable by our customers, Coscharis is equally extending the Ford Protect package (in replacement to the ESP – Extended Service Plan) on all Ford variants purchased in any of Coscharis Motors offices within the country.”
The package offers free service for four years or 120,000 kilometres whichever comes first, to its existing and prospective customers on all variants of the Ford brand purchased from any Coscharis Motors showrooms nation-wide.
The Ford Protect is a package which allows the buyers of any Ford variant to own the vehicle for four years or 120,000 kilometres, whichever comes first, without worry as they need not spend a kobo to service the vehicle within the time frame.
Babarinde said, “What this means is that for four years or 120,000 kilometres, Coscharis Motors will service the vehicle for the buyer free of charge. All the customer need do is to drive the vehicle to any Coscharis Motors service centre nationwide to get the vehicle serviced and drive away thereafter without paying a kobo.”
Among the freebies to be enjoyed by customers for the four years/120,000 Ford Protect package period are: free oil change; free tyre rotation; free brake pads; free wiper blades; free belts and hoses; and free shocks.
The Ford Protect promo, he said was expanded due to persistent requests being received from customers for the inclusion of more Ford variants in the list of qualified vehicles for the free package. Initially, the programme started with the offering of free services on about six variants but has since grown to about 10 variants including Ford Ranger (pickup) which Coscharis Motors has extended to all Ford variants.
The Ford Protect only seeks the continued realisation of the vision Henry Ford had over 100 years ago, which seeks to make automobile available and affordable to all mankind.
We are sure of the quality of our products and of the fact that maintenance cost of the products is quite low – this is part of the messages we are communicating through the Ford Protect offer – maintenance cost is so low that we can even take it off you.
Another reason for the offer is our desire to take over our customers’ worries about vehicle maintenance and free their minds so that they can focus more on the accomplishment of their primary objectives in business and leisure.
Since the commencement of the Ford Protect promo, hundreds of customers, including corporate organizations and private individuals have benefitted from the free service and many more will benefit owing to this new extension.
He also presented the company’s new refurbished Ford showroom, equipped with state of the art aftersales facilities to take care of sales and aftersales of customers respectively.