[dropcap]F[/dropcap]ord was the lead sponsor of the maiden training workshop of NAJA, which was used as a platform to launch its Driving Skills for Life (DSFL) programme at the facility of Coscharis Motors, one of its two distributors in Nigeria.

The General Manager, Marketing at Coscharis, Mr. AbionaBabarinde welcomed the Nigeria Auto Journalists and thanked them for allowing the Ford brand to be part of the training session.

Babarinde said, “Ford, as a committed and responsible corporate citizen in Nigeria, is making a significant contribution to promoting safe driving with the introduction of its global Ford Driving Skills for Life (DSFL) programme.

At present road safety is an important topic in Nigeria, it’s the responsibility of each and every one of us as Nigerian citizens to consider not only your life but the lives of fellow drivers and pedestrians when you are on the road.

Coscharis is glad to be hosting the Driving Skills for Life team here at our Lekki offices and we look forward to the learnings that we will all take from today. Derek Kirby from DSFL will take you through the essence of this programme.
Ford and Coscharis have both enjoyed great support from the journalists sitting here today. Ford is a growing brand in Nigeria.

The Ford Ranger has continued its dominance as the best-selling Ford nameplate in Nigeria. In support of the Ford Ranger we are currently running a ‘Truck Month’ campaign offering a free Ford Protect maintenance plan (4 year /120 000KM). There are currently three Quick Lanes operating in Nigeria, providing quick vehicle maintenance and light repairs. These are open to both Ford and non-Ford vehicle owners.

“We thank our fellow Nigerians for continuously supporting our brand over the years. This has made it possible for us to introduce three new vehicles into the Nigerian market this year:The new Explorer (currently available at Coscharis);The new Figo (currently available at Coscharis);

The new Edge (available in Q4 of this year) and we intend to continue to grow the Ford brand in Nigeria through the delivery of vehicles that represent the very best quality, fuel efficiency, safety, smart design and value.
He then invited Derek Kirby to kick-off what turned out to be an exciting and rewarding training session.

According to the Chairman of Nigerian Auto Journalists Association, Mr. Frank Kintum said, the full involvement of Ford Motors Corporation Sub-Saharan Africa in NAJA training programme attest to the fact that the organization is committed to promoting safe driving in not just Africa but worldwide.

He disclosed this while delivering his opening speech at the maiden edition of Nigeria Auto Journalists Association Annual Training Workshop Friday 29th July, at Nero Hotel, Sangotedo, Ajah, Lagos.

”The full involvement of Ford Motor Corporation, Sub- Sahara
Africa in our training programme this year attests to the fact that Ford is committed to promoting safe driving in not just Africa but worldwide. It may interest you to know that Ford sent driving experts all the way from South Africa and Dubai to participate in this year’s training,” adding that, ”other auto companies should emulate Ford spirit to sponsor subsequent edition.”

According to him, Federal Road Safety Corps (FRSC) has over the years been unrelenting in ensuring safer roads. Saluting the effort of the Corps, he urged FRSC to do more to reduce the number of road traffic crashes and deaths on Nigerian roads, stressing that drivers and other road transport stakeholders must equally play their part in promoting safe driving.

He said:” The need to keep abreast with the latest happenings in the auto industry as well as improve our knowledge of automotive terminologies gave birth to the Annual Training Workshop.”

The training, which he said will be held every year, is aimed at promoting effective reportage of the Nigerian automotive industry, equipping members with update knowledge about developments in automotive industry, upgrading standard of reporting the nation’s auto industry and enriching motoring editorial content of Nigerian media houses.

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