The age-long rivalry between Toyota Hilux, Mitsubishi L200 and Ford Ranger for relevance in the utility segment will be rekindled on November 24, 2016, at the Eko Hotel & Suites, Victoria Island, Lagos, when a winner in the Pick-up category will be announced by the Nigeria Auto Journalists Association (NAJA).
Organisers of the auto event said it would hold in Lagos on November 24, and would feature no less than 20 categories, drawn from the automotive industry, ancillary products and industry personalities that have contributed in one way or the other in shaping the sector.
On the main track, the old rivalry between Hilux and Ranger for the juicy Pick-up market will again take the front burner, as both automotive nameplates have been nominated, as well as the Mitsubishi L200 for the 2016 Pick-up of the year award, which analysts expect to be one of the most-keenly contested segments of the annual auto award.
Hilux and Ranger were nominated for pickup of the year in the 2015 edition of the auto award organised in Nigeria by NAJA and Toyota Hilux emerged the winner.
Providing some of the striking features of the Hilux range available in two-wheel drive/4WD single and double cabins and petrol and diesel engines, Toyota Nigeria Limited says the strength of the vehicle lies in the vast volume of data the automaker has amassed in years of building reliable and rugged pickups.
The firm said, “All models feature a laser-welded high-tensile steel body and chassis that has been subjected to exhaustive CAE simulation resulting in light weight with excellent torsional rigidity for precise handling.”
Hilux has high-integrity cabin that protects its occupants and ensures the doors function normally after a collision to facilitate escape or rescue efforts. Other safety features include front and rear three-point ELR seatbelts, headrests, and an energy-absorbing steering column that contributes to the driver’s protection in a frontal collision.
On its part, Ford said its new Ranger pickup offers customers’ improved fuel efficiency, a bold new design and cutting-edge technologies. According to the automaker, the Ford Ranger remains one of the most capable and versatile trucks in its class as customers can choose from three body styles: two-door Regular Cab, Super Cab with additional rear-hinged doors accessing second-row seating, and four-door Double Cab.
The L200 is considered one of the Mitsubishi’s long-time global best-sellers. Designed as an ultimate Sport Utility Truck, the manufacturer says the vehicle combines the comfortable interior of a passenger car with the functionality and reliability of a pickup.
Mitsubishi L200 is built to handle all kinds of terrain, adding that it achieves high levels of safety performance through its durable and sturdy chassis and frame structures along with its impact safety body and available in single cab and double cab variants, with a three-engine line-up.
It delivers quietness and ride comfort on a par with a passenger car, thanks to a new engine, optimisation of the suspension, the strategic placement of sound insulation, absorption and vibration damping materials.
Toyota, Ford and Mitsubishi have through their representatives in Nigeria said on a number of occasions that the pickup is a large market, which they cannot afford to toy with.