[dropcap]H[/dropcap]yundai Motor’s Tucson and Azera earned the top spots in the compact crossover SUV and large car categories, respectively, in AutoPacific’s 20th annual Vehicle Satisfaction Awards (VSAs).
“With many options in the compact crossover SUV and large car categories, we are proud the Tucson and Azera got the vote from consumers themselves for meeting their wants and needs,” said Mike O’Brien, vice president, corporate and product planning, Hyundai Motor America. “These vehicles took the top spot in owner satisfaction for offering better value, technology, safety and design.”
The VSAs are based on survey responses from more than 65,000 owners of new 2015 and 2016 model-year cars and light trucks. The annual survey measures owner satisfaction on 50 separate attributes.
These awards identify the most satisfying vehicles on the market and are an industry benchmark which measures how satisfied owners are with their new vehicle.
“New car buyers have come to expect quality. These awards show how Hyundai is also focused on their customer’s needs and desires,” said Daniel Hall, vice president, AutoPacific.
The all-new 2016 Hyundai Tucson offers an edgy exterior design, a pair of fuel efficient drivetrains, and a stylish interior that is roomier than its predecessor. The 2016 Tucson also earned the Insurance Institute for Highway Safety’s (IIHS’s) 2016 TOP SAFETY PICK+ designation.
The 2016 Azera represents an advanced approach to the traditional premium sedan segment by delivering a powerful yet efficient powertrain, modern design, and luxury features combined with Hyundai’s consistently strong value proposition.
Azera continues to offer customers the highest levels of luxury, performance, and efficiency, all brought together in an innovative design.
Also, Hyundai Motor ranked third among all brands in the J.D. Power 2016 U.S. Initial Quality StudySM (IQS) and second among non-premium automakers in the study released today. Additionally, J.D. Power awarded both the Accent in the small car segment and Azera in the large car segment with the highest initial quality honors.
“Hyundai Motor remains steadfastly committed to delivering owners of its products exceptional, quality vehicles,” said Frank Ferrara, Executive Vice President of Customer Satisfaction, Hyundai Motor America. “We take the improvement of quality on our existing models seriously, and also launch new vehicles with the highest quality right out of the gate.
It is important to keep our customers happy with their vehicles. It starts with quality and continues with education on how to use their vehicle’s many features. Results like these demonstrate how well we connect with our customers on every level.”
IQS, now in its 30th year, serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership. According to the study, Accent and Azera owners reported fewer problems with their vehicles than any other small or large car, respectively.
“Both small and large cars are popular vehicles on the road today and extremely important to us. In fact, most automakers compete in these vehicle classes. As a result consumers pick from many different choices,” said Mircea Gradu, Executive Director of Engineering and Quality, Hyundai Motor America. “Both the Accent and Azera ranked highest in their crowded segments for high quality, which provides owners peace of mind for this important financial purchase.”
In total, six Hyundai models ranked in the top three in their segments. In addition to the awards for Accent and Azera, the Tucson (second), Veloster (third), Elantra (third) and Genesis (third) rank near the top in their segments.
The Hyundai Motor overall score was 92 problems per 100 vehicles, 13 fewer problems than the industry average and 3 fewer problems than last year.
The 2016 IQS is based on responses from more than 80,000 purchasers and lessees of new 2016 model-year vehicles surveyed after 90 days of ownership. The study uses a 233-question survey designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement.