[dropcap]F[/dropcap]rontline tyre company, Infinity Tyres Ghana Limited, has announced the debut of its new retail concept in Ghana with the opening of Infinity Express in association with Vivo Energy Ghana Limited (Shell Licensee), located at Shell Filling Station. The store features the entire product line up of Light Truck Radial, Passenger Car Radial and Car Battery segments.

Managing Director of Infinity Tyres Group, Mr. Arshi Chadha, said the outlet is “perfect for discerning motorists, professional riders and new customers alike, Infinity Express creates a completely immersive experience into the world of tyres and batteries”.

According to him, “Infinity Tyres has always represented the best in tyre and battery industry. We are now able to offer a complete showcase for our products and services as well as a modern setup for our customers, bringing this central mission to life in a new way.”

“Shell is a brand known around the world for quality, and quality was the compelling factor about Infinity that made us associate with them. I am extremely happy to say that we are more than delighted to see this outstanding store right in front of us, which, we are sure will provide the best quality products and services to the valuable customers of Ghana” said Mr. Jerry, from Vivo Energy, Ghana Limited.

Commenting on Infinity Tyres’ association with Vivo Energy, Country Manager of Infinity Tyres Ghana Limited, Mr. Ajit Singh Chauhan, said, “Vivo Energy’s unchallenged reputation of providing right quality fuel in right quantity, neatness of fuel forecourts, availability of stations at strategic locations, appealing branding and huge retail network has created millions of happy customers in Ghana…this is just exactly what we were looking for…and I am sure this association will create wonders”.

A unique retail destination, Infinity Express provides customers the opportunity to discover value proposition in tyres with a retail space, a gallery featuring Pirelli, Infinity and CEAT branded Tyres and Delkor Batteries, and an ultramodern service area equipped with fully automated machines to effectively serve the valuable motoring populace of Ghana.

In his remarks, Executive Director, Infinity Group, Mr. Rajesh Chawla, said “Infinity Express complements an extensive dealer network and serves to further grow our brands in Ghana. We are extremely delighted to continue to serve the erudite people of Ghana with this uniquely modern retail store. The company’s retail concept will continue to expand in association with Vivo Energy covering lengths and breadths of the country”.

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