[dropcap]M[/dropcap]obil, Michelin, and some insurance firms are among those that have confirmed they would participate in the forthcoming 11th Lagos Motor Fair and 5th Autoparts Expo Nigeria.

Over 70 indigenous and foreign firms have confirmed their participation at the show scheduled to hold at the Federal Palace Hotel Victoria Island from April 28-May 4, 2016.

Chairman, Organising Committee of the event, Mr. Ifeanyichukwu Agwu said FBN Insurance, Michelin Tyres, Cornerstone Insurance, Old Mutual are among the additional firms from Nigeria that would take the best in their stables to the event.

He assured visitors that all their automotive needs would be met at this one stop show to be attended by reputable globally acclaimed manufacturers and dealers.

According to the Chairman, “Virtually all the major brands of automobiles, spare parts, accessories, lubricants, banking, insurance, regulatory and policy making agencies and bodies are taking part.” He further noted that the growing number of exhibitors confirmed for this event can be attributed to the importance attached to it by the participants.

“We cannot but attribute the increasing number of participants for the show to the strategic importance attached to it by all the stakeholders in the industry who have been hardworking and consistent with us. It has been a collective effort and all hands have continually been on deck, starting from the private sector to the various agencies of government both at the state and federal level.”

According Agwu, responses from Nigerian and overseas firms so far are encouraging despite the challenges in the global and the nation’s economy and business environment.

The Chairman noted that the beauty of trade shows is that they take organisations beyond their supposed dreams and into the expected ground of realities. This they do by taking participants to higher levels by consistently keeping them [the exhibitors] in the minds of their target audience.

“Autoparts Expo segment of the event is doing well. Close to 23 African Countries and Cities are involved in this edition which aims at using the window of the event to reach the autoparts markets in these countries and cities. Letters of invite were extended to organized sectors in the automotive business in those countries through their Chambers of Commerce as well as the National Association of Chambers of Commerce, Industry, Mines and Agriculture (NACCIMA), Nigeria foreign missions in those countries and the foreign missions of the countries in Nigeria. We are aiming at using the Nigerian Autoparts markets as the hub of the sectors business in Africa. The intention is to make them (players from the other countries) to be buying from the Nigerian markets.” The two major autoparts markets in Nigeria ASPAMDA and Ladipo are supporting the event.
“In conjunction with our foreign partners: SENEXPO International Fairs Inc of Turkey, we have reached out to many of Original Equipment Manufacturers of Autoparts and happily they are responding positively. Our aim at bringing them is to enable Nigerians and neighbouring West Africans engaged in auto spare business work out rewarding and lasting business relationships with the main companies engaged in the manufacture of auto spare parts.”

<strong>Michelin Rewards Dealers</strong>

Michelin Tyre Services Nigeria has further strengthened its relationship with its dealers nation- wide with the hosting of a business meeting and a gala night in their honour in the commercial city of Lagos. It would be recalled that the company has over the years hosted its dealers annually.

Principally, dealers who attended the meeting are termed Michelin Business Associates (MBA) and these dealers, who performed credibly well last year in the sales of tyres, are treated by Michelin as led dealers in their various zones.

The dealers who gathered at the prestigious Eko Hotel and Suites on Victoria Island, were specially recognised by Michelin with a charge to perform even better next year. Beside the premium brand, which is Michelin tyre, the company also markets two other brands-Komoran truck tyres and Tigar for Passenger/SUV.

Commercial Director of the company, Mr. Fritz Mueller, who was on hand to felicitate with the dealers, stated that his company will continue to support the dealers to ensure they achieve their targets.

The occasion witnessed the re-emergence of Mr. IK Ijezie of Emson Nigeria Limited, as the MBA President. The Onitsha based dealer was also appointed the MBA President last year. His emergence was as a result of his outstanding performance last year.

An elevated Ijezie said “I am very pleased with the award, I am happy that Michelin keeps to its words to recognise hard work, I call on all other dealers to work together and harder as we do our business with Michelin”.
National Sales and Marketing Manager of the company, Mr.. Kayode Sangotayo, said “we value our Michelin Business Associates and we also create the avenue for us to exchange ideas and experiences, we appreciate the relationship”.

Sangotayo also said Michelin has always encouraged its dealers with reward programmes like this, even as he added that the company also offer dealers the opportunity of overseas trips to widen their exposure.

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