[tie_full_img][/tie_full_img][dropcap]M[/dropcap]ercedes Benz, M-B Automobile Services and Bang & Olufsen, two high-profile brands, celebrated 25 years and 90 years respectively, during the week.
The unique celebration of these lifestyle accessories began with media briefing on how the journey has been so far these years. Bang & Olufsen is a Danish company that is renowned for its exclusive pieces of entertainment machinery, while the top-notch reputation of the Mercedes Benz remains in everybody’s mind.
Both companies are domiciled at the Mercedes-Benz Center, Lekki, Lagos, where the celebration took place. To do something remarkable to celebrate 90 years of the existence of Bang & Olufsen, the company challenged its engineers three years ago to come up with something new. They took up the challenge and came up with loud speakers of very unique designs-not box speakers- one is circular with gold-plated rim and the other has the shape of cut diamond.
The General Manager of Bang & Olufsen Nigeria, Mrs. Chinwe Uwatse said, “Although to us this is not the end, but another step in a never ending journey…in the pursuit of the perfect loudspeaker – to listen to, to live with and to last another lifetime – or we should just start with the next 90 years…
It is a perfect mix of world-class design and acoustics in what may well be the most complete and powerful digital loudspeaker designed for use in a private home.
“For many years, Bang & Olufsen has put considerable emphasis on innovation so that today, the innovative spirit pervades throughout the entire organisation. Passion, pride and persistence are values that are deeply rooted in our corporate culture,” she said.
The Managing Director, Mercedes-Benz Center, Mr. Benson Uwatse, who said he belongs to the engine room of the business, “Mercedes-Benz has been in business in the past 130 years and Bang & Olufsen has done 90 years and to celebrate their 90th year, they invented something that does not look like loud speakers- this is a totally different approach. They make entertainment systems for very few customers; they are not for everyone.
Explaining, Uwatse said, “You can buy a television set for N100,000 or even less but Bang & Olufsen does not make that kind of television; I think their TV set begins from about a million naira and they have been quite successful.”
The celebration, he said was a special occasion for them and on twenty five years of Mercedes-Benz Center, saying “We used to be called Mercedes-Benz shop out there in Masha, Surulere and it was our dream that one day we will have a place we can call Mercedes-Benz Center and we did in 2011.”
Uwatse said there is a synergy between Mercedes-Benz and Bang & Olufsen, saying the entertainment/sound systems in most Mercedes-Benz come from them. “Bang and Olufsen is a high-end quality product and Mercedes-Benz is also high-end quality product. In Nigeria, I am the link between the two; I thought that it is same clientele really. The same people who bought Mercedes-Benz from us have also bought Bang & Olufsen from us.”
He said it is a lifestyle for very few people and that those who belong to that status of life gravitate from Mercedes-Benz on the road to Bang and Olufsen at home.”
He said the first Mercedes-Benz car with 4MATIC all-wheel drive celebrates its premiere in 1985 at the Frankfurt Motor Show. The system in the 260 E 4MATIC and the 300 E4MATIC consists of sophisticated control electronics and an automatically actuating front-wheel drive with transfer box and differential. The drivetrain concept also incorporates the ASD automatic differential lock and ASR acceleration skid control. Up to a speed of 12 km/h, both axles provide drive in a 35:65 split (front axle to rear axle). At higher speeds, the 4MATIC automatically switches to rear-wheel drive. In the event of slip at the rear axle, the system changes back immediately to four-wheel drive mode. At the time, no competitor offered such a sophisticated system combining comfortable, automatic control with the best possible handling and exceptional safety.
4MATIC for the Front-Wheel-Drive Architecture: Fully Variable Torque Distribution. Mercedes-Benz has developed a new generation of its 4MATIC permanent all-wheel drive system specifically for the front-wheel drive models with transverse engines. It is always combined with the seven-speed dual-clutch transmission and is notable for its fully variable distribution of torque between the front and rear axles, as well as its extremely compact and lightweight construction. The launch in 2013 of the CLA 250 4MATIC and the CLA 45 AMG 4MATIC marks the arrival of the fi rst two premium compact cars based on the new front-wheel-drive architecture with 4MAT1C all-wheel drive. Today, all frontwheel-drive models, from the A and B-Class, through the CLA and CLA Shooting Brake to the GLA, are available with the fully variable system.
[highlight color=”pink”]4MATIC for the Rear-Wheel-Drive Architecture: Optimum Traction and the Best Possible Safety[/highlight]
The permanent all-wheel drive for the C-, E-, S-, CLS and V-Class models based on the rear-wheel- drive architecture guarantees optimum traction under all conditions, combined with the best possible agility and safety – especially in wintry road conditions. One guarantee for smooth and refined handling characteristics is the torque distribution of 45 to 55 percent between front and rear. The intelligent interaction of the 4ETS electronic traction system and the ASR anti-slip system with the ESP® electronic stability programme ensures optimum variable distribution of the drive forces to the wheel with the best grip. With the 210 E-Class range Mercedes-Benz presents the first Mercedes car with 4MATIC permanent all-wheel drive and the 4ETS electronic traction system in 1995. The intelligent system combines the weight benefits of electronic control with the unbeatable traction of permanent all wheel drive. This principle has been systematically developed ever since and is now used in all Mercedes all-wheel-drive cars from the A to the G-Class. AMG Performance 4MATIC All-Wheel Drive – Amazing Road Dynamics
The AMG Performance 4MATIC all-wheel drive for the rear-wheel-drive models distributes the engine torque 33:67 between the front and rear axles. This rear-biased distribution of power ensures typical AMG road dynamics, outstanding driving fun and even better acceleration figures. The AMG Performance 4MATIC for the A 45 AMG, CLA 45 AMG, CLA 45 AMG Shooting Brake and GLA 45 AMG compact models ensures the best possible relationship between dynamics, traction and efficiency in all driving situations – thanks to its fully variable torque distribution, which ranges from purely front- wheel drive to a 50:50 split. The first AMG model to come to market with permanent all-wheel drive is the E 55 AMG 4MATIC in 1999. It combines the performance of a sports car with the traction of an
SUV, making it extremely dynamic under all weather and road conditions. The CLA 45 AMG in 2013 is the first AMG compact model with 4MATIC all-wheel drive, combining maximum driving fun with the greatest possible road safety.