Australia’s best-selling vehicle Toyota HiLux has topped the local sales charts for the sixth month in a row – adding another “first” to the vehicle’s remarkable achievements, the automaker has said.
The popular workhorse has outsold all-comers each month from March to August to become the only vehicle of its type to string together a six-month winning streak.
HiLux achieved the milestone by breaking its own August sales record with 4,287 deliveries – the fourth time this year the popular workhorse has set a new monthly sales record.
The last vehicle to achieve six consecutive months of sales leadership was another Toyota – Corolla – over the identical period in 2014 (March to August). The best previous run for HiLux was five months in a row from April to August, 2012.
So far this year, HiLux sales have risen 13.7 per cent to an all-time record of 31,407 deliveries, putting it on track to be crowned as Australia’s best-selling vehicle for the second year in a row.
HiLux now leads this year’s race by more than 3,100 deliveries, which puts it almost 11 per cent ahead of its nearest rival.
In August, buoyant demand for HiLux – along with continued strong results for Corolla, Camry and the LandCruiser family – enabled Toyota to outsell the combined totals of its two nearest rivals.
The market leader’s August result of 18,511 vehicles brings its tally so far this year to more than 145,400 sales. No other brand has reached 80,000 sales.
Toyota Australia’s executive director sales and marketing Tony Cramb said the brand and its dealers have achieved a market share in excess of 19 per cent for seven of the past 14 months.
“Toyota is well positioned with strong availability of SUVs, led by RAV4 which is selling at record levels this year while LandCruiser wagon and Prado are experiencing their strongest demand in 13 years and five years, respectively,” Cramb said.
“We continue to see sales momentum for our commercial vehicles with HiLux surging to record levels and the 70 Series LandCruiser showing double-digit percentage growth,” he said.
“At the same time, Camry is bucking the trend in the passenger-car segment by posting growth of 11.4 per cent so far this year.”