Toyota is set to sell its 80,000th hybrid vehicle in Australia – a milestone that occurs almost 20 years after the first Prius was launched in Japan.
The local company’s hybrid sales counter started ticking in 2001 with the arrival in Australia of the first of four generations of the iconic Prius.Since then, Toyota has expanded its hybrid range to include Camry (2010), the Prius c city car, the seven-seat Prius v (both 2012) and Corolla (2016).
Camry accounts for more than half of all Toyota hybrid sales in Australia with a total of almost 45,000 sedans being driven out of dealerships since its launch in 2010.
This makes Camry the top-selling hybrid vehicle in Australia by far, followed by Prius with more than 20,000 sales. Prius is the world’s best-selling hybrid vehicle with total sales approaching four million cars.
These significant hybrid sales achievements align closely with the Toyota-sponsored 2017 National Tree Day, which occurs on Sunday July 30.
Based on global TMC calculations, Toyota’s 80,000 hybrid cars have saved Australian motorists approximately 232 million litres* of petrol and reduced CO2 emissions by 560 million kilograms*.
Toyota Australia’s executive director sales and marketing Tony Cramb said Prius started a revolution that has resulted in hybrids becoming mainstream vehicles with global sales topping one million a year.
“When Prius arrived, the focus was on how hybrids could save fuel and reduce emissions – both of which remain central to their benefits,” Mr Cramb said.
“Now, with the fourth-generation Prius and hybrid variants of Camry and Corolla, you can add driving enjoyment and greater emotional appeal to the mix,” he said.
Toyota regards hybrid technology as a core platform that will lead to more advanced solutions with low or zero tailpipe emissions. Hybrids achieve excellent fuel consumption and low CO2 emissions with virtually zero output of oxides of nitrogen (NOx) or particulate matter.
Toyota’s hybrid cars drive like their petrol and diesel equivalents. The hybrid battery recharges itself while the car is being driven and offers the ability to operate on electric power alone for short distances.